What is in this action different from other types and why is it unique?
Because we do not just want to give away more reflectives, which in most cases will "land" in closets or drawers. First and foremost, we want to change the mentality of people and how they perceive security issues on our roads and streets. It's easy to say but how to do it? A couple of years ago we came up with something that we called perverse "magic" tubes. It shows in a very simple but very effective way why we should wear reflectives. We all know that, but we often hear that "it is not about us". And most often they are adults, ie people who have children and grandchildren and which should give a good example. But the truth is that until we encounter misfortune we treat this topic as something virtual. We know that misfortune can happen to us, but ... well, what then? Then unfortunately it is too late.
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